品牌简介
意大利品牌圣吉奥创始人约瑟夫•圣吉奥，于1866年出生于文艺复兴发源地——佛罗伦萨。他对时装的兴趣及热诚始于其曾祖母Alina女士。在十九世纪中叶，当时的时装还是崇尚昂贵的手工裁缝定制服，Alina女士已经在当地开设了一家裁缝工作室，并且预见成衣制作将成为未来的时装主流。
Joseph San Gior, the founder of Italian brand SGIOR, was born in Florence, the birthplace of the Renaissance, in 1866. His interest and enthusiasm for fashion began with his great grandmother, Ms. Alina. In the middle of the 19th century, fashion at that time still advocated expensive hand tailor uniforms. Ms. Alina has opened a local tailor studio and foresees that ready to wear production will become the mainstream of fashion in the future.
约瑟夫•圣吉奥1885年从当地高中院校毕业，随即进入意大利著名设计学府马兰欧尼学院深造。在马兰欧尼学习期间，约瑟夫•圣吉奥胜人一筹的创意就已崭露头角。从马兰欧尼毕业后，约瑟夫•圣吉奥便决定延续其曾祖母的缝纫事业，于1889年在家乡佛罗伦萨创立了圣吉奥品牌，成为高级成衣系列的先驱。圣吉奥先生通过其轻松的风格与舒适低调的奢华贯穿他的设计哲学——“时尚流行不应只是穿衣打扮，而是生活的延伸”，加上前卫大胆的剪裁设计，成为年轻时尚一族追捧的对象。
Joseph San Gior graduated from the local high school in 1885, and then entered the famous Italian Design Institute maranoni College for further study. During his study in malanoni, Joseph San Gior one upmanship creativity has emerged.After graduating from maranoni, Joseph San Gior decided to continue his great grandmother's sewing career. In 1889, he founded the SGIOR brand in his hometown Florence and became the pioneer of high-end ready to wear series. Through his relaxed style and comfortable and low-key luxury, Mr. San Gior runs through his design philosophy - "fashion should not be just dressing, but the extension of life", coupled with avant-garde and bold tailoring design, he has become the object of young fashion people.
20世纪80年代末，拥有百年历史的意大利品牌——圣吉奥男装正式进入中国市场，于“中国休闲服装名城”福建省石狮市设立中国运营中心。主要负责圣吉奥系列品牌在中国市场的产品研发及品牌运营。圣吉奥（中国）有限公司经过20多年的发掘探索，已发展成为一家集产品研发、生产管理、营销服务于一体的休闲时尚男装品牌。产品定位于大众市场，适合精英男士和白领阶层的着装需求，产品结构丰富，配系齐全，包含休闲裤、牛仔裤、夹克、风衣、T恤、衬衫、西服等一系列产品。
In the late 1980s,SGIOR Menswear, an Italian brand with a history of 100 years, officially entered the Chinese market and set up a Chinese operation center in Shishi City, Fujian Province, a "famous Chinese leisure clothing city". Mainly responsible for the product R&D and brand operation of SGIOR series brands in the Chinese market. After more than 20 years of exploration, shengjiao (China) Co., Ltd. has developed into a leisure fashion men's brand integrating product R & D, production management and marketing services. The product is positioned in the mass market and is suitable for the dressing needs of elite men and white-collar workers. The product structure is rich and the accessories are complete, including a series of products such as casual pants, jeans, jackets, windbreakers, T-Shirts, shirts, suits and so on.